Econ Engineering has delivered a brand-new fleet of striking red gritters to Marlborough Highways. An established maintenance contractor with over 30 years industry experience, Marlborough Highways has intentionally broken Econ’s convention for bright yellow gritters, to tie in with its new brand identity.
Its striking red livery brings to life the organisation’s ‘We are bold’ value and visually reinforces its ongoing investment in modern, high-quality equipment.
The new gritters will support winter service delivery across Havering and Southend, with further vehicles to follow for the Royal Borough of Windsor & Maidenhead. All units are fitted with Exaktrak technology to support efficient route management and operational monitoring.
The four new red gritters are named Snowflake, Snowblast, Snowsafe and Snowflare, selected through a local competition, and two will make a special appearance at a community naming ceremony hosted by Scotts Primary School in Havering.
Steve Sinnott, Econ Sales Director, said: “Our partnership with Marlborough Highways is a great example of what can be achieved when two organisations share the same commitment to quality, innovation and pride in their fleet.
“While Econ is famous for its iconic yellow gritters, we’ve genuinely loved working with Marlborough Highways to bring these striking red vehicles to life. They perfectly reflect Marlborough’s bold identity, and we’re proud to support them with equipment, technology and aftercare that will perform reliably throughout the winter season and beyond.”
Matt Hoiles, Head of Transport & Plant, Marlborough Highways, said: “We’re proud to see these new gritters join our fleet. They reflect our commitment to investing in high-quality, reliable equipment that supports our teams to deliver for our clients and communities. Working with Econ has been a positive experience, and their expertise and support give us confidence that our winter service will continue to run safely and efficiently.”
Based in North Yorkshire, family-run Econ Engineering is the UKs leading manufacturer of winter maintenance vehicles, supplying 85% of the nation’s gritters.